Nestor Bailly is a Social Editor at PSFK, a site dedicated to all-things digital, creative, and technology.
1. What is your community manager “superpower”? My colleagues have a running joke that I have a secret ‘Nestor Knows’ tumblr filled with my sometimes rather strong opinions about things like ramen, pedestrians, sci-fi, burritos, youth culture and other very important topics. So I suppose my superpower is knowing pretty good range of random topics, which really helps in a company like PSFK where we write and engage on multiple subjects and industries.
2. What are sites that you read on daily basis? Reddit, Hacker News, Nuzzel,Digg, my Facebook, Twitter, Tumblr, then I suppose The Next Web,Venturebeat, Ars Technica, a smattering of legacy media and the usual funVox/Gawker spread as well.
3. What’s a specific campaign that you are proud of? For PSFK we executed a very well-received interview series for istock called Free Radicals that had a heavy social component. Running our Creative Sandbox Hangouts was also fun, and a recent sponsored Twitter campaign for the Cotel that did very well. In a previous life, I created and executed the ‘Goes Well With Friends’ campaign for the wine brand Kendall-Jackson.
4. What’s your best time-saving shortcut? Buffer all the way.
If you could only use one social channel, which would it be and why? For work I’d use Facebook. Despite claims of its decline, it is still tremendously powerful and commands the highest segment of social traffic referrals. For personal, it’s a toss-up between Twitter and Reddit.
5. What was one surprising thing that you learned from your audience? They actually like my tweets and Facebook posts! But more importantly that people read things even if they don’t engage with it, and that still has an impact although largely unmeasured.
6. When I have a creative block I ______________________ for ideas. I stop thinking about work. I go to the country, or go to the sauna on 10th street, or go on a bike ride. Then I talk to friends about it for some lateral inspiration, none of them really work in the same field as I do.
7. If you’re were not doing this job, what would you be doing? 1) Mining / trading dogecoin 2) Working in social entrepreneurship to improve local businesses and communities 3) Scuba instructor in Belize
8. In the next 6 months what are we all going to be talking about? Things like 3D printing and kickstarter campaigns will be everyday and not so exciting (already are yesteryear). I believe privacy, encryption and empowering users/customers with their personal data (possibly in the form of an exchange, a leveling of the playing field between businesses and customers) will become a national dialogue as the government slowly reacts to NSA programs and the advantages of cryptocurrency-based systems emerge. Private messaging apps (whisper, secret) are just the first manifestations of this. Bitcoin will continue to be volatile but adoption will steadily increase.
Interview by Taisa Veras, Community Manager, Speakeasy CM